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DIGITAL RIGHTS MANAGEMENT AND AD-SPEND VERIFICATION

Audio Auditing is an independent, privately owned company which owns the intellectual technology to provide an accurate and continuous computerised monitoring service of the broadcast of pre-recorded radio and television advertisements with MediaMark as well as music and music videos with MusicMark It does not matter whether you are a large corporate advertiser, small ad agency, media buyer, recording studio, music and jingle composer or voice artist, AudioAuditings watermark technology has benefits to offer you. Audio Auditing has been operating in South Africa since January 1992 and enjoys the co-operation of media owners Africa-on-Air, e-TV, M-Net, Primedia, RadMark, United Stations and the SABC. Monitoring of these stations has previously been done by means of Audio Auditings proprietary pattern matching algorithm-based detection system, but in keeping with the latest international developments in digital rights management tools, Audio Auditing has developed a more advanced detection technology.

PRESS: BIZCOMMUNITY and MARKETINGWEB

MEDIA AND MUSIC

Audio Auditing has recently patented watermarking technology MediaMark and MusicMark which allows instant recognition by the decoding equipment of an unique code embedded in the audio. This inaudible code is repeated every two seconds throughout the watermarked audio, and is therefore tamper proof and extremely robust. This is a technological progression of the digital pattern matching system which has been successfully used by Audio Auditing to monitor radio and television broadcasts since January 1992. It also brings with it certain advantages not possible with the digital pattern matching system currently in use.


Our Team

Meet the team that drives Audio Auditing Namibia.

Gerald Johr

Gerald's media career started in the year 1990 at the national broadcaster as a final control radio operater. He has been an accounts excecutive at an advertising agency, advertising sales consultant at various news papers and managing a commercial radio station for a 10 year period. Gerald studied media management at Rhodes University in Grahamstown and with his experience in print media, radio and television, his media career became full circle. Gerald is the franchise owner of Audio Auditing Namibia.

Testimonials

"Some other write up will come in here.....What ever you would want. Honestly, no joke..."

Collin Uirab, Base FM Namibia

"Some other write up will come in here.....What ever you would want. Honestly, no joke..."

Collin Uirab, Base FM Namibia

"Some other write up will come in here.....What ever you would want. Honestly, no joke..."

Collin Uirab, Base FM Namibia

services list

Audio Auditing encourages all electronic media advertisers to begin watermark their commercials. Encoding of a unique watermark into the audio of the commercial is a free service by means of Audio Auditings web-based Java Encoder. Once the advertisement has been watermarked, the code will be picked up by Audio Auditings detection systems whenever it is flighted.

Audio Auditing will keep this detection data stored for a period of three years. This enables the advertiser to request any of Audio Auditings services should the need arise during this period.This is particularly useful from a financial auditing perspective, should the advertiser seek verification of their ad-spend and return on investment for any particular product, campaign or period.

Clients / Advertisers
Audio Auditing provides independent proof of expenditure on electronic media advertising.
Advertising Agencies
Audio Auditing provides real-time feedback to ensure that campaign air as planned and paid for, enabling instant correction of errors and thus higher success rates and return on investment.
Media Buyers
Audio Auditing provides independent verification and reconciliation between what Media Buyers book and schedule, and what Media Owners broadcast.
Media Owners
Audio Auditing provides next day verification of the adverts/music that were aired by DJs and stations according to the pre-logs.
Production Houses / Recording Studios
Watermarking provides a way of digitally signing productions. Should advertisers seek to hire the studio behind the production of a specific ad, the watermark can identify who, when and where.
Music Library / Composers
Watermarking of production segments enables Audio Auditing to monitor exactly how many times a particular ad is broadcast, allowing library musicians and composer to accurately claim compensation from royalty collection societies and client / advertisers.
Jingle Writers
As above, watermarking facilitates the collection of royalties and per-play fees, as well as being a means for clients and agencies to identify promising jingle writers from production segments.
Voice Artists
Once again watermarking provides these artists with independently audited proof of broadcast for the collection of fees from advertisers, plus the ability for clients to identify specific voice artists from production segments currently being broadcast

Encoder Software

Encoder Software

In order to run Audio Auditing Java Watermark Encoder software you might be required to install Sun MicroSystem's Java runtime Environment, to do so please go to www.java.com. The actual audio is watermarked by means of small echoes of the original audio embedded within the audio track, advertisement or programme. The human ear cannot perceive small echoes in quick succession of the original sound, so the watermark is inaudible to a human being. Secondly, the watermark, being echoes, is part of the audio and similar to it. Therefore,to remove the watermark one has to destroy the audio. So it is very difficult, if not impossible, to eliminate the watermark without destroying the entire audio segment.

Decoding is best done by using 4 - 6 seconds of audio, in which case the channel response (bass and/or treble boosts/cuts, graphic or dynamic equalisation) can be cancelled out.



The watermark, detection and reporting process


The Advertising Agency instructs the Recording Studio to produce and watermark the advertisement.

The Recording Studio logs into the Audio Auditing website and enters data relevant to the advertisement i.e. Ad Code, Client, etc.

Audio Auditing supplies the Recording Studio with a unique watermark code and the Java encoding software (89k) in seamless real-time via the Internet.
The Recording Studio watermarks the advertisement and forwards the advertisement as per usual to the Media Owner.
The Media Owner broadcasts the advertisement and it is detected by Audio Auditings detection systems.
Audio Auditing matches the detected watermark code to the Audio Auditing database of advertisements to determine the specific ad that was flighted.
Audio Auditing then matches the detected advertisements to the flighting schedules/contracts supplied by the Advertising Agency and produces the Detection Report and Compliance Certificate.

 

Audio Auditings Mediamark

Audio Auditings detections can be utilised in numerous ways to maximise value to the advertising and broadcasting industries by providing immediate, timely and accurate monitoring data, through Audio Auditing or its licensees, to quantify and verify performances of radio and television advertisements and programme content.
The benefits of Electronic media monitoring

Through the Audio Auditing system, record companies can get answers to the following business critical questions:


  • Quickly identify and correct broadcast errors. Ensure that the right spots air in the right markets at the right times.
  • Ensure that value added spots air as negotiated.
  • Verify complex sectional copy and creative variations.
  • Save valuable personnel time by streamlining, and ultimately replacing the current manual reconciliation process.
  • Develop electronic data exchange in order to process invoices more quickly and accurately.
  • Automatically report music performances in commercials.
  • Automatically report voice performances in commercials.
  • Obtain instant feedback for test market modelling.
BENEFITS OF AIRPLAY MONITORING TO DIRECT RESPONSE ADVERTISERS:
  • Evaluate copy performance by copy, network, market, station, date, day and time the very next day.
  • Download exact air times daily to quickly and accurately calculate cost-per-call, cost-per-order, etc.
  • Adjust media buying strategies and tactics daily and weekly to maximise sales results
  • Eliminate personnel time spent at contact stations for daily flighting information.
BENEFITS OF AIRPLAY MONITORING OF FILMS AND TELEVISION CONTENT:
  • Verify that the correct program and its associated promos aired as contracted.
  • Confirm that detailed promo copy and creative variations air correctly.
  • Verify complex sectional copy and creative variations.
  • Track barter advertising within programming.
  • Automatically track music within your programs.
  • Identify if content is local or foreign.
  • Identify contributors of the content.
  • Obtain instant feedback for test market modelling.

Audio Auditings Musicmark

Audio Auditings detections can be utilised in numerous ways to maximise value to the record company by providing immediate, timely and accurate broadcast monitoring data, through Audio Auditing or its licensees, to validate promotion efforts and, where available, quantify and verify sound recording performances for royalty distribution purposes.


ROYALTY FREE ENCODING

Audio Auditing encoding software is available under a non-exclusive royalty free license that includes the following conditions: Each new release, re-release, and newly stored digital delivery file would contain the Audio Auditing MusicMark watermark. At time of Audio Auditing MusicMark encoding, the record company, or their authorised encoder, registers all track related information with the Audio Auditing database.
THE BENEFITS OF ELECTRONIC MEDIA MONITORING OF MUSIC AND MUSIC VIDEOS

Through the Audio Auditing system, record companies can get answers to the following business critical questions:

  • Is the new release getting significant airplay in critical mass terms?
  • Is the recording getting the attention of the important times of day when the demographic is likely to be tuned in?
  • Is a particular region or city in the country getting a better concentration dosage of the release suggesting the alteration of a product distribution strategy?
  • Can South Africa build excitement for an international release originating from another country andor different culture i.e. what has been the airplay experience for similar international releases?
  • What other new sound recording releases compete for the chosen demographic?
  • Which stations are putting out the new release in heavy rotation and do they correspond with the intended audience for the release?
  • When should the record company time the promotion of the second single in the product release?
  • Is the level of airplay continuous or subject to peak and valley adjustments?
  • Ensure accurate details of all music videos broadcast.
  • Accurately track music duration and usage when used as background to programme content on radio or television.
INFORMATION:

During the watermarking process data relevant to the track is captured on the Audio Auditing database for music the data captured is as follows:

  • Date Encoded
  • Studio / Production House
  • ISRC Code or ISWC Code
  • Record Company / Label
  • Track Title Album Title Artist / Band Origin - Local (Namibia) or Foreign Composer Lyrics Collection Society Publisher

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Location

Audio Auditing Namibia
Armstrong St, Nobel St, Windhoek, Namibia
Business Suite 40
Old Powerstation Business Complex

Freephone:+264 81 127 4977
FAX: +264 61 222 200
E-mail:


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Our departments

Customer Service:

Freephone: +264 61 222 200
Telephone: +264 61 222 200
FAX: +264 61 222 200
E-mail: info@audioauditingnam.com

Risk management dept:

Freephone: +264 61 222 200
Telephone: +264 61 222 200
FAX: +264 61 222 200
E-mail: info@audioauditingnam.com

Network planning service:

Freephone: +264 61 222 200
Telephone: +264 61 222 200
FAX: +264 61 222 200
E-mail: info@audioauditingnam.com

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© 2011 Audio Auditing Namibia.